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The Economics of Advertising

The 2014 Vienna Workshop on the Economics of Advertising and Marketing is the seventh in this format. Previous venues were Mannheim, Paris, Barcelona, Moscow, Beijing and Tel Aviv.

The idea is to bring together people doing frontier research in advertising, drawing from empirical IO, marketing, and economic theory.

Universität Wien | Universitätsring 1 | 1010 Wien | T +43-1-4277-0