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7th Workshop on Economics of Advertising and Marketing

Final Program (as of June 17)
VENUE: Skylounge, 12th floor, Oskar-Morgenstern-Platz 1, 1090 Vienna
Friday, June 20
9.00 Welcome
9.00 Ken Wilbur (UCSD), How TV Ads Influence Online Shopping
Discussant: Chris Nosko (Chicago Booth)
09:50 Justin Rao (Microsoft), Advertising, Competition and Privacy in E-commerce
Discussant: Philipp Schmidt-Dengler (University of Mannheim)
10:40 Coffee break
11:10 Alex de Cornière (Oxford), Endorsement Contracts and Product Quality
Discussant: Martin Obradovits (Vienna)
12.00 Régis Renault (Paris Dauphine), Search Direction
Discussant: Maarten Janssen (Vienna)
12:50 Lunch (Servitenwirt; 9, Servitengasse 7)
14.30 Alessandro Bonatti (MIT), Selling Experiments: a Model of Menu Pricing of Information
Discussant: James Tremewan (Vienna)
15.20 Jerath Kinshuk (Columbia), Keyword Management Costs and “Broad Match” in Sponsored Search Advertising
Discussant: Justin Johnson (Cornell)
16:10 Coffee break
16.40 Sahni Navdeep (GSB Stanford), Advertising Spillovers: Field Experiment Evidence and Implications for Returns from Advertising
Discussant: Melis Kartal (Vienna)
17.30 Christopher Wilson (Loughborough University), Sales Competition with Informative Advertising
Discussant: Yossi Spiegel (Tel Aviv)
19.00 Workshop Dinner (Vestibül; 1, Universitätsring 2)
Saturday, June 21
9.00 Bryan Bollinger (Stern, NYU), Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms
Discussant: Greg Crawford (Zürich)
09:50 Dina Mayzlin (USC), Promotional Reviews: An Empirical Investigation of Online Review Manipulation
Discussant: Martin Peitz (Mannheim)
10:40 Coffee break
11:10 David Reiley (Google), Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness
Discussant: Josh Sherman (Vienna)
12.00 Simon Anderson (Virginia), Upstream/downstream advertising
Discussant: Sandro Shelegia (Vienna)
12:50 Lunch (Schützenhaus; 2, Obere Donaustraße 26)
14.30 Andrew Rhodes (Toulouse), False Advertising and Consumer Protection Policy
Discussant: Daniel Garcia (Vienna)
15.20 Mikhail Drugov (Carlos III), Vague Lies: How to Advise Consumers When They Complain
Discussant: Matan Tsur (Vienna)
16:10 Coffee break
16.40 Giovanni Ursino (Cattolica, Milan), Deceptive Advertising with Rational Buyers
Discussant: Chengsi Wang (University of Mannheim)
17:30 Mariya Teteryatnikova (Vienna), On the Positive Role of Negative Political Campaigning
Discussant: Levent Celik (CERGE, Prague)
19.00 Heuriger (Mayer am Pfarrplatz; 19, Pfarrplatz 2)
Organizers: Simon Anderson, Maarten Janssen
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