| Final Program (as of June 17) |
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| VENUE: Skylounge, 12th floor, Oskar-Morgenstern-Platz 1, 1090 Vienna |
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| Friday, June 20 |
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| 9.00 | Welcome |
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| 9.00 | Ken Wilbur (UCSD), How TV Ads Influence Online Shopping |
| Discussant: Chris Nosko (Chicago Booth) |
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| 09:50 | Justin Rao (Microsoft), Advertising, Competition and Privacy in E-commerce |
| Discussant: Philipp Schmidt-Dengler (University of Mannheim) |
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| 10:40 | Coffee break |
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| 11:10 | Alex de Cornière (Oxford), Endorsement Contracts and Product Quality |
| Discussant: Martin Obradovits (Vienna) |
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| 12.00 | Régis Renault (Paris Dauphine), Search Direction |
| Discussant: Maarten Janssen (Vienna) |
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| 12:50 | Lunch (Servitenwirt; 9, Servitengasse 7) |
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| 14.30 | Alessandro Bonatti (MIT), Selling Experiments: a Model of Menu Pricing of Information |
| Discussant: James Tremewan (Vienna) |
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| 15.20 | Jerath Kinshuk (Columbia), Keyword Management Costs and “Broad Match” in Sponsored Search Advertising |
| Discussant: Justin Johnson (Cornell) |
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| 16:10 | Coffee break |
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| 16.40 | Sahni Navdeep (GSB Stanford), Advertising Spillovers: Field Experiment Evidence and Implications for Returns from Advertising |
| Discussant: Melis Kartal (Vienna) |
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| 17.30 | Christopher Wilson (Loughborough University), Sales Competition with Informative Advertising |
| Discussant: Yossi Spiegel (Tel Aviv) |
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| 19.00 | Workshop Dinner (Vestibül; 1, Universitätsring 2) |
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| Saturday, June 21 |
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| 9.00 | Bryan Bollinger (Stern, NYU), Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms |
| Discussant: Greg Crawford (Zürich) |
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| 09:50 | Dina Mayzlin (USC), Promotional Reviews: An Empirical Investigation of Online Review Manipulation |
| Discussant: Martin Peitz (Mannheim) |
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| 10:40 | Coffee break |
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| 11:10 | David Reiley (Google), Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness |
| Discussant: Josh Sherman (Vienna) |
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| 12.00 | Simon Anderson (Virginia), Upstream/downstream advertising |
| Discussant: Sandro Shelegia (Vienna) |
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| 12:50 | Lunch (Schützenhaus; 2, Obere Donaustraße 26) |
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| 14.30 | Andrew Rhodes (Toulouse), False Advertising and Consumer Protection Policy
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| Discussant: Daniel Garcia (Vienna) |
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| 15.20 | Mikhail Drugov (Carlos III), Vague Lies: How to Advise Consumers When They Complain |
| Discussant: Matan Tsur (Vienna) |
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| 16:10 | Coffee break |
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| 16.40 | Giovanni Ursino (Cattolica, Milan), Deceptive Advertising with Rational Buyers |
| Discussant: Chengsi Wang (University of Mannheim) |
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| 17:30 | Mariya Teteryatnikova (Vienna), On the Positive Role of Negative Political Campaigning |
| Discussant: Levent Celik (CERGE, Prague) |
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| 19.00 | Heuriger (Mayer am Pfarrplatz; 19, Pfarrplatz 2) |
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| Organizers: Simon Anderson, Maarten Janssen |
